Adverty has just launched its creation of a new in-game brand advertising called In-Menu. This new advertising format enables relevant and contextual IAB display banner ads on menu screes in between gameplay.
The new ad unit, along with Adverty’s In-PlayTM format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
The In-Menu is seamlessly going to deeply integrate itself in games as an in-game advertising unit. This feature brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions. solutions. In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.
CEO and founder of Adverty, Niklas Bakos had this to say,
As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future.
To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid.
The full range of seamless in-game ad technology is already available right now for game developers using the latest Unity-based SDK. So far the initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive for Adverty.
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