Adverty and InMobi have both announced to have partnered together to further strengthen the in-game advertising’s programmatic reach. Adverty, the leading in-game ad platform announces its partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering.
The partnership is set to launch in the first quarter of 2021 when the technical integration of platforms has been completed.
Niklas Bakos the CEO of Adverty had this to say,
There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies. Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.
Adverty offers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming. On the other hand, InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage with the consumers through contextual mobile advertising.
The partnership of both companies will allow InMobi’s buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform.
David Di Angelo, VP of Marketplace Development at InMobi added,
As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday. With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.
Earlier this year, Adverty launched its world-first In-Menu format which enables deeply integrated contextually relevant IAB banner ads in between gameplay. This basically allows programmers to take over billboards and other virtual outdoor sites within games to display real world advertisements.
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