In-game ad platform Adverty has announced that it has completed its integration with the digital advertising technology platform Smaato. The completion of the integration will give publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. With this new partnership, Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory at scale.
Adverty is an in-game platform for advertisers, agencies, and content creators. The partnership between Adverty and Smaato was signed at the end of last year however the integration has just completed on the project allowing a two-way passage for both companies towards a much easier process of serving in-game ads. Smaato will allow Adverty a passage into the global marketers looking to advertise within games while Adverty will allow Smaato’s buy-side clients to access Adverty’s unique seamless in-game ad inventory at scale.
Ajitpal Pannu, CEO of Smaato, says:
The core of Smaato’s Digital Advertising Technology Platform is to help app developers create seamless, tailored, and engaging experiences. We like that Adverty is helping to create such customized advertising experiences inside games for app developers. It makes sense we support such integration inside Smaato’s overall monetization platform to help power this via the programmatic pipes.
Niklas Bakos, CEO, and founder at Adverty further adds:
We have recently seen a significantly stronger demand for advertising opportunities within the gaming vertical. Still at its infancy, in-game brand advertising is set to see tremendous growth in the coming years and we are building up a strong foundation to support this new media channel. Our integration with digital advertising technology platform Smaato enables previously untapped business opportunities for us and our partnership is a very important milestone in Adverty’s industry establishment.
Smaato was founded back in 2005 and is based in San Francisco, California. The company has further extended its operations in cities like Hamburg, New York, Shanghai, and Singapore. The new partnership is beneficial for both companies as they are in the same digital-focused business and Smaato’s on-the-ground sales teams in core regions will help create the awareness needed for brands to understand and invest in Adverty’s new ad inventory.
