Adverty has announced its approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework. The framework is designed to help all parties in the digital advertising chain to ensure that they comply with data protection regulations (GDPR) and privacy directives.
Adverty is an in-game platform for advertisers, agencies, and content creators and is now a member of the IAB Europe’s Transparency and Consent Framework. The framework was launched back in April 2018 and it is designed to help all parties in the digital advertising chain to ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device such as cookies, advertising identifiers, device identifiers, and other tracking technologies.
The framework was developed by the IAB Europe in collaboration with organizations and professions in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partner’s transparency and consent status allow them to lawfully process personal data for online advertising and related purposes.
Niklas Bakos, founder and CEO at Adverty said:
The future of digital advertising and marketing has to be transparent and responsible, so we are very pleased to join IAB Europe’s TCF. This is a framework built by and for the industry, and it is good news for all those in the digital value chain. We all have a duty to ensure privacy compliance and to move collectively towards a position of greater accountability, and even as it continues to evolve, the TCF feels like a strong statement from an increasingly mature and self-aware industry.
The new addition of registration of Adverty to the Framework will further bolster IAB Europe’s mission to raise the standard and trust in digital advertising across Europe. Previously, Adverty also announced that it has completed its integration with the digital advertising technology platform Smaato.
