Adverty has partnered with the Singapore based The Scale Factory to drive commercialization in the Asia Pacific region. The company plans to bring Adverty’s seamless in-game advertising solution to brands and media agencies in the region.
Last month, Adverty launched its new in-game seamless brand advertising called In-Menu, which allows contextual IAB display banner ads on the menu screens between gameplay.
Founder and managing partner over at The Scale Factory, Lars Bjoerge had this to say,
We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC.
Over on the other side, CEO of Adverty, Niklas Bakos had this to say about the Adverty and The Scale Factory partnership,
The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together.
The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.
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