Anzu and sports game developer Unfinished Pixel have announced a brand new exclusive partnership for in-game ads. As part of the new partnership, the world-leading in-game advertisement platform Anzu.io will bring its ads to Super Soccer Blast, the popular football game by Unfinished Pixel, that musters up an average of 1.5 hours of playtime per gamer per day. The ads will be shown on both the PC and console versions of the game.
Super Soccer Blast features accessible controls, smart design, and ease of play like over-the-top classic soccer games. The game is clearly aimed at players looking for more fun and engaging session rather than focus on simulation. Super Soccer Blast boasts worldwide reach and is slowly becoming the benchmark of arcade indie sports games. With the new partnership, Anzu will be displaying in-game ads through different billboards, banners, and other natural placements in the game just like real-life events.
Commenting on the newly formed partnership, CEO Unfinished Pixel Marcos Torrecillas Gallardo said:
We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!
Anzu VP Games, Alex Yerukhimovich also commented:
We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.
Anzu has been expanding its digital reach of exclusive partnerships for quite some time and their previous partnerships include Takuya Banno, the president of Tozai Games, Lion Castle, Zula, APB Reloaded, Vivid Games, and Toplitz Productions. Anzu.io is also the only in-game ad platform with the highest-level security audit ISO 27001 certification. With their most recent partnership, the in-game ad company now has another solid developer on-board with them.
What do you think about the new partnership between Anzu and Unfinished Pixel for in-game ads? Let us know in the comments section below.
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