Mamboo Games has announced its partnership with Adverty as the studio is now going to use Adverty’s seamless In-Game advertising technology. The Belarussian developer and publisher of successful hyper-casual games will be using this technology in three of its hit games: Shift Race, Shift Princess, and Folding Car Puzzle.
Mamboo Games is focused on hyper-casual, casual, and mid-core games. The company also provides expertise in marketing, game design, and publishing, with its titles having been downloaded many millions of times.
Ivan Leshkevich, the CEO of Mamboo Games had this to say about their partnership with Adverty,
We chose to partner with Adverty because of the reliability and simplicity of its technology and the potential for immediate additional revenues for our games. We are already off to a great start and excited to see where we can take this partnership.
The news of the partnership comes after Adverty’s recent partnerships with InMobi and Verizon Media, which is enabling a wide range of partners and advertisers to access its in-game ad inventory. This technology helps both the developers and advertisers to reach wide audiences within gaming, maximizing brand exposure, and publisher monetization.
Tobias Knutsson of Adverty had his say about their new partnership,
Mamboo is an awesome addition to our expanding inventory. Its games look and ‘feel’ great and are easy to get into. We are proud that they chose to work with us and look forward to growing together at a time when we are seeing increasing demand for advertising opportunities within the gaming vertical, as more advertisers add gaming to their media mix and game publishers start using these effective and unobtrusive new monetisation solutions.
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