Anzu has announced a new partnership with the upcoming release Poster Sticker by Caipirinha Games for in-game advertisements. According to the new partnership, Anzu will display in-game ads in Poster Sticker which is slated for release on PC soon. Anzu will allow global advertisers access to Poster Sticker for their banner and video ads.
To get you up to speed, Caipirinha is a video game developer that currently has over 75 cross-platform titles and over 17 years of experience. Poster Sticker is a video game that is about advertising and for this very reason, it seems a very good fit for Anzu’s in-game ad platform. The gameplay of Poster Sticker revolves around players placing ads on defined locations throughout the virtual world and taking photos of the ads to earn rewards.
Because of this reason, Anzu’s integration will further add to making the game more realistic and engaging for players. The ads are the core gameplay mechanics of Poster Sticker and with Anzu, players will not even notice that they are watching real-world ads in the game.
VP of sales over at Anzu Alex Yerukhimovich said:
I can’t think of a more obvious kind of game for Anzu technology than Poster Sticker. Bringing real-life ads into a game that’s all about advertising and ad placement feels like a no-brainer! Our partnership with Caipirinha means that global advertisers can interact with Poster Sticker gamers in a sustainable and organic way, along with benefiting from alignment with industry standards and measurement. With Caipirinha Games’ years of experience, we are sure they will produce another hit!
Joachim F. Meyer, CEO of Caipirinha Games GmbH also added:
Partnering with Anzu for our upcoming game Poster Sticker is a perfect fit. Caipirinha’s goal as a game developer is to provide our players with the most engaging and entertaining way to spend their free time. As Poster Sticker is all about ads, thanks to Anzu, we are now able to use real ads, which are preferable to fake ads. This lets us deliver a superior gaming experience, with increased realism that yet doesn’t disrupt the players.
Anzu is a global-leader with its Anzu.io in-game advertisement platform. Previously, Anzu announced its partnerships for different brands such as Virtuverse, Eek! Games, Axis Games, Veritas Entertainment, Ubisoft, Unfinished Pixel, Tozai Games, Lion Castle, Zula, APB Reloaded, Vivid Games, and Toplitz Productions. Anzu is also the only in-game ad company to receive the highest-level security audit ISO 27001 certification and also announced that a former Blizzard executive has joined Anzu as a Strategic Advisor.
