In-game advertising platform Anzu.io has announced that it has signed an exclusive partnership with video game publisher Toplitz Productions. As part of this newly formed partnership, Anzu.io will bring in-game ads to video games published by Toplitz Productions for two years. During this phase, selected games by Toplitz Productions will be accessible to Anzu’s biggest advertisers worldwide through their advanced in-game advertising solution.
Anzu is well known for its innovative technology which allows game developers to dynamically serve programmatic ads and enables them to open up their games to top-line brands and display real-world ads without infringing the player experience. Anzu is now also included in the Xbox Tools and Middle-Ware Program which makes Anzu the only company with a license to provide in-game advertising services for Xbox One development.
On the other hand, Toplitz Productions is well-known for its multi-platform titles. Their latest title was Farmer’s Dynasty and it was recently released on PS4 and Xbox One. The main titles which will be integrated with Anzu include Football, Tactics and Glory, Mad Games Tycoon, Mad Tower Tycoon, Police Chase, and Animal Doctor. Once the integration is complete, advertisers will be able to reach the audience across mobile, PC and consoles with dynamic in-game video and banner ads.
Commenting on the partnership, Co-Founder and CEO of Anzu, Itamar Benedy said:
Anzu is here to expand advertising to Console and PC in a scalable and authentic manner through our innovative technology. We are striving to bring a new wave of in-game advertising to the industry, and enable more games to open an additional monetization channel. We are excited to partner with Toplitz, who is at the forefront of bringing innovation to the gaming market. And we look forward to the opportunity to deliver excellence with Anzu’s solid tech and top-notch advertisers to their games.
Head of Business Development of Toplitz Productions, Stefan Berger also commented:
As a new-age publisher, we are aware of how the modern gamer is consuming content and what kind of experience they expect from today’s games. Anzu presents limitless advertising opportunities for us to bring premium brands to our games. By opening our games to in-game advertising we are able to offer new kinds of experiences to our gamers.
Anzu is backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures. This gives the publishers a unique opportunity to connect with the biggest brand advertisers for their games. Recently, the gaming veteran Guy Ben-dov also joined Anzu. He was previously the CEO of mobile and AR developer Sidekick Games. Anzu is also the first company in the world to release ad verification for in-game PC and Console advertising.
This system was launched alongside Cheq and it ensures security and trust. It also ensures that marketers pay only for viewable ads. Anzu is a pretty strong brand when it comes to in-game advertisement and this partnership will surely benefit both Anzu and Toplitz Productions. You can check out more details about Anzu.io on its official website.
