Veritas Entertainment and Anzu have announced a brand new partnership for in-game ads for games, eSports tournaments, and live streams. Veritas Entertainment is a company that develops physical eSports and gaming venues across the globe named LVL while Anzu.io is the world’s leading in-game advertising platform that has been expanding its dominance in the industry with a lot of recent partnerships.
As part of the new partnership, gamers will benefit from the enhanced user experience provided by hyper-realistic ads through Anzu’s platform. It will also increase the production of Veritas’ eSports broadcasts and offer a new level of brand integration for clients worldwide. According to Anzu’s official press release, brands, who are constantly looking for ways to enhance their multi-touchpoint campaigns and unite their online and offline advertising, are already expressing interest in the partnership.
This is not only beneficial for brands but also for gamers as they will benefit from an influx of funds allocated towards the games and a more realistic gaming experience with Anzu’s ad platform. This will also allow games to enjoy a next-level experience with physical tournaments and meetups serving to unite their gaming community through offline events. A lot of major events planned for this year are included in this brand new collaboration.
Thomas Fellger, investor and strategic advisor at Anzu and Veritas Entertainment’s founder, CEO and investor, commented:
As an investor, it’s great to see how two powerhouses join forces, activate synergies, and work passionately to create something unique together. I can’t wait to see the first results in the upcoming weeks and months.
Dorian Gorr, Managing Director, and CMO at Veritas Entertainment, also said:
We’re thrilled to work together with Anzu to push the limits of what brand integration looks like in esports. In collaboration with Itamar Benedy and his team, we will help companies that want to enter the esports space to position their products and messages in completely new ways that are more immersive than ever before. We’ve been following the progress of Anzu over the past year and are nothing but impressed by their vision, which fits perfectly to the LVL brand.
Itamar Benedy, co-founder and CEO of Anzu further added:
Anzu is always looking to push the limits of what was considered possible–and this new partnership with LVL is the perfect example of just that! We’re thrilled to collaborate with a true innovator that creates real-life, interactive video games and esports experiences for eager fans while still taking full advantage of the digital nature of the medium through their live streams and tournaments. We look forward to what will surely be the first step in a global phenomenon, starting right here in Berlin!
Veritas Entertainment’s first global venue is LVL Berlin which is a 2500m² temple entertainment temple for gaming eSports and youth culture. It includes a state-of-the-art production studio, event stage, huge LAN area, cinema room, lounge, full gastronomy, training rooms, and much more. Veritas works with different brands and publishers to produce eSports tournaments and create new formats that push the limits of eSports.
Anzu has been expanding its digital reach of exclusive partnerships for quite some time and their previous partnerships include Ubisoft, Unfinished Pixel, Takuya Banno, the president of Tozai Games, Lion Castle, Zula, APB Reloaded, Vivid Games, and Toplitz Productions. Anzu.io is also the only in-game ad platform with the highest-level security audit ISO 27001 certification.
What do you think of the new partnership between Anzu and Veritas Entertainment for eSports, live stream, and in-game ads? Let us know in the comments section below.
