Adverty has just been rewarded with the Trustworthy Accountability Group (TAG) brand safety certified seal after being validated by ABC audit. This comes after the in-game advertisement company has been demonstrating its compliance with rigorous brand safety standards.
This will help both Adverty and brand partners by gaining confidence that their advertising will not be associated with content that can jeopardize their reputation. The verification by ABC is validated independently through an audit.
Tobias Knutsson, CEO of Adverty had this to say,
It’s very important to us to create a safe, transparent and trusted environment in which our brand partners can operate, so to have official recognition of that is a significant milestone. Brand safety is absolutely critical to the future of our industry and I would encourage any businesses working with advertisers in the digital space to undergo this process in order to build back confidence for brands.
On the other hand, the chief executive at ABC talked about what this means for brand partners,
We’re delighted that Adverty has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.
Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads.
Last month, Adverty appointed a new CEO in the company after the promotion of Tobias Knutsson from the chief commercial officer position. This came after the founder of the company Niklas Bakos moved to product strategy and development position in Adverty. The company also hired Thorbjorn Warin as the chief supply officer. He was previously the VP of publishing EMEA at a US-based adtech company, AdColony.
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