Sega of America and Medal Dash have announced their partnership that brings Sonic the Hedgehog themed virtual run. Fans of Sonic will now be able to launch into the action in real life with the ability to earn limited edition Sonic the Hedgehog Finisher Swag on the virtual run platform.
Fans can join the Blue Blur anytime and anywhere by running, walking, or even hiking a 5K, 10K, or 13.1 miles via the Medal Dash platform through December 31, 2022. Whether you run in through neighborhoods, your favorite trail, or even a treadmill, Sonic the Hedgehog virtual run can be completed in one day or it can be split up over multiple days.
Michael Cisneros, Manager of Licensing at SEGA of America had this to say,
Sonic never shies away from a race, and this was the perfect chance to put participants speed to the test toward a fun, health and wellness cause. We’ve partnered with Medal Dash to make Sonic fans a part of the action while promoting staying fit and having fun in communities across the country.
Once you have completed the virtual run and have crossed the finish line, you can then share your accomplishment by either posting them on the Medal Dash Facebook group, Instagram or uploading them to the Sonic.MedalDash website.
Both Sega and Medal Dash have also said that they will help participants celebrate in style with the limited edition Sonic the Hedgehog hand-painted die-cast medal, keepsake bib, and tech t-shirt shipped for free at their doorsteps. Another good part of the announcement is that a portion of the proceeds from the event will go to Feeding America, the nation’s largest domestic hunger-relief org.
Over at the other end, Tim Herr, Co-Founder at Medal Dash added,
We’re always looking to partner with iconic characters to get new and returning event participants excited for our events, and as one of the most iconic speedsters around, Sonic was a no-brainer. Participants of all fitness backgrounds can participate, and can even split up their distance goal across multiple days to allow maximum flexibility to stay fit and have fun in the process. These events give fans a chance to win some swag from their favorite brands, connect with fellow Sonic fans across the world and join a lively community of 125,000+ Medal Dash participants to cheer you on at the ‘finish line’ virtually, so everybody wins!”
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