Adverty, the leading in-game ad platform for advertisers, agencies, and game developers, has announced its brand-new partnership with Smart. Smart is a leading indie ad tech platform and is the newest company to become partners with Adverty. The new partnership will allow advertisers access to a large pool of thematic advertising inventory which will enable them to increase their reach and campaign performance while respecting the user experience.
Smart is a global advertising technology company that was created back in 2001 and it offers ad serving, programmatic monetization, and buying solutions to both publishers and advertisers. With this new partnership, both companies will be able to deliver much better on their ends as Adverty’s programmatic reach for brands and advertisers will increase and publishers will also benefit from direct access to greater demand allowing them to optimize the monetization of their in-game advertising formats.
Tobias Knutsson, CEO of Adverty said:
With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.
Pierce Cook-Anderson, Country Manager Northern Europe at Smart further added:
Our advanced programmatic solution gives buyers first look at premium inventory, on every screen and for every format. This enables them to create personalized deals according to their communication strategy and campaign KPIs. We are well aware of the importance of the gaming environment and are delighted to partner with Adverty to widen access to its powerful gaming technology. We look forward to watching ground-breaking campaigns take shape within the gaming environment and have buyers explore, measure and leverage these formats whilst providing customers with a non-intrusive ad experience.
Adverty’s previous partnerships include companies like TapNation, Mamboo Games, InMobi, and Oracle Moat. Adverty also managed to secure its first and second US Patent for In-Game Ad Viewability Technology and earlier this year, the company released its in-game ad SDK on Unity Asset Store to help out developers who want to use their in-game ad platform in their video games during development. Adverty also recently received the TAG brand Safety Seal after ABD Audit Validation.
