Adverty has announced its partnership with Dodreams, the developer of Drive Ahead game, enabling advertisers to grasp immersive advertising opportunities withing the top-tier game.
In the new partnership, Adverty will launch the seamless In-Play ads inside the Drive Ahead, implemented by Dodreams using the technology. In-Play technology is Adverty’s popular system that shows unobstrusive and contextually relevant ads. With the technology, ads are prominently displayed in the game arena and throughout the interface.
Drive Ahead is often described as the best of the head-to-head battlers, as it is a gladiatorial arena racing game that boasts over 225 million organic downloads and more than a million fans on video platforms. Now seven years old, the game continues to grow in popularity, having been featured multiple times on both iOS and Android app stores.
Dodreams CEO Erik Pöntiskoski talked about the partnership and Adverty’s in-game ads,
We see in-game advertising as our most promising and also fastest-growing source of revenue. In fact, we are expecting in-game ads to contribute more than ten percent of revenue in the next 12 months. But we do more than games – we do dreams! Our mission is to craft shared moments of thrill for players and Adverty’s seamless technology enables ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership
On the other side, Thorbjorn Warin, Chief Supply Officer at Adverty added,
With players from all over the world and fantastic engagement, Dodreams is an incredible developer; its team expertly managing to focus both on the long and the short term. The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused games. It enables fantastic integrations and deep product placement and branding opportunities for our advertisers, who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to working closely together.
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