Adverty has announced its exclusive partnership with Super Gaming League, which will now allow it to sell unobtrusive, contextually relevant ads inside Roblox.
If you aren’t aware of Adverty, it specializes in in-game advertising using its In-Play and In-Menu ads technology lets developers place unobtrusive ads in the game, created to benefit both the developers and ad publishers. The platform offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.
The partnership with Super League Gaming gives exclusive rights in the Nordics to Adverty, while it has also acquired rights to work with the company in the US and Latin America.
Thorbjorn Warin, Chief Supply Officer at Adverty had this to say about the partnership with Super League Gaming,
Engagement on platforms such as Roblox is critical for brands seeking to engage with many of the world’s younger audiences – as brands such as Gucci and Disney have already recognized. We are delighted to be present in the most superior and largest dynamic in-game ad platform in Roblox as it becomes increasingly clear that in-game advertising will play a critical role in the Metaverse. With an unparalleled advertising reach of over 60 million players every month, herein lies enormous – and largely untapped – potential for native, contextual brand advertising.
He further adds,
Ad offerings in the Metaverse will eventually be seen as no different than banner ads on traditional websites, or indeed ads in the physical world. Roblox is the ideal location for many brands to build presence and integrate assets into pre-existing experiences, or to build dedicated worlds within the platform. What’s more, in-game advertising enables marketers to quantify the impact of their advertising and to prove the impact.
On the other hand, Mike Wann, Chief Strategy Officer of the Super League had his say,
Brands globally now have immediate access via premier partners like Adverty, to all of Super League’s kidSAFE metaverse inventory at their fingertips. In each of these regions and more, advertisers can connect with a highly desired audience of millions of passionate gamers. Whether through dynamic in-game ad units, custom metaverse integrations, immersive branded experiences, or live and social gameplay content from audience favorite creators, we’re committed to providing end-to-end metaverse marketing solutions on a global scale.
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