Anzu and Axis Games have announced an expanded partnership that will allow Anzu to display ads in Axis Games’ upcoming eSports League. Axis Games is the developer of the popular football game Axis Football and has recently formed the Axis Football eSports League. As part of this expanded partnership, Anzu will now display ads during a live eSports event.
This is the industry’s first partnership of this sort and sets a new standard of how live ads can enhance eSports events. Anzu has now access to the Axis Football eSports League and will run programmatic campaigns on PC during the live eSports event. Their original partnership was signed back in July 2020, when Anzu entered the agreement to show in-game ads during the matches of Axis Football for more realistic gameplay experience.
Commenting on the expanded partnership, Danny Jugan, Axis Games’ President said:
We are excited to partner with Anzu as our advertising supplier. They provide great content and have been a pleasure to work with.
All of the Axis Games eSports League matches will be streamed on Twitch and Youtube complete with live commentary. With Anzu’s integration, fans will get to see real in-game ads increasing their immersion while advertisers will get access to essential metrics from the streaming platforms, including total views, geolocations, and concurrent viewership statistics.
Apart from this, Anzu will also help the advertisers a platform with detailed campaign analytics and user data along with precise ad viewability metrics through its ad verification solution. Anzu CEO and Co-Founder, Itamar Benedy further added:
Anzu’s premium blended in-game ads represent a new chapter for the gaming and advertising industries. Axis Games is a company that is also interested in reinventing the gaming world through innovative monetization methods while still preserving, and improving, the gaming experience. We are proud to partner with them in this revolutionary endeavor and bring the first programmatic ad campaigns to the esports world.
Anzu has been expanding its digital reach of exclusive partnerships for quite some time and their previous partnerships include Veritas Entertainment, Ubisoft, Unfinished Pixel, Takuya Banno, the president of Tozai Games, Lion Castle, Zula, APB Reloaded, Vivid Games, and Toplitz Productions. Anzu.io is also the only in-game ad platform with the highest-level security audit ISO 27001 certification.
