Anzu has announced that it is now the world’s first in-game advertising platform to join Unity’s Verified Solutions Partner Program. This inclusion means that Anzu is now tested and verified by Unity’s Verified Solutions Partner team and is certified to be optimized for the latest version of the Unity editor granting Unity developers a seamless experience.
Unity has its own Verified Solutions Partners program which highlights best-in-class products and services that deliver direct value to Unity developers across various industries and applications. With Anzu’s easy integration and ease of access for both developers and video gamers, Unity now recommends Anzu as the in-game advertiser to go for when it comes to integrating seamless in-game ads.
Anzu’s Co-Founder and CPO, Ben Fenster commented:
We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.
Axis Games, a Unity developer who has been working with Anzu’s in-game advertising solution within their hit title Axis Football also added:
We were looking for a way to liven up our stadiums and add a better sense of immersion so dynamic ads that provide additional revenue were a perfect fit. The revenue we’ve seen from them is roughly equivalent to our revenue from game sales on a single platform, and it continues to grow significantly. Compared to the previous year, our revenue for December from in-game advertising increased by 775%!
With Anzu, gamers are now open to more in-game advertising which is both seamless and subtle and this is creating an environment of trust with the developers as well who are now more comfortable with adding in-game ads to their new titles. You can check out Anzu’s Unity store page for additional details or head over to Unity’s Verified Partners’ page for more details on the program.
