The Pokémon Company Internation has announced that Pokemon has had a fantastic year at retail in 2021, where it saw a significant increase in sales all across Europe for its Pokémon Trading Card Game and Toy ranges.
Unsurprisingly, Pokémon was the #1 property for 2021 in France, Belgium, and the Netherlands, being named the Best Gaming Licensed Property in the 2021 Licensing Awards. Pokémon saw soaring sales which were the highest across all listed properties in the UK, France, Germany, Belgium, and the Netherlands. The figures were recorded by NPD Group.
In France, Pokémon was the #1 NPD toy property with sales almost doubling that of the #2 brand, achieving 102% growth YOY. It also had five items in the top 50 toys of the year, including Pokémon TCG Battle Academy, the first-ever board game adaptation of the TCG which won the Best Game category at the 2021 US Toy of the Year Awards.
Germany saw Pokémon achieve its highest-ever annual position where it was ninth in the country with 100% growth.
Mathieu Galante, Licensing Director EMEA for The Pokémon Company International had this to say,
2021 was an exceptional year for Pokémon. Our packed programme of exciting activity and new and different best-in-class product launches, including a host of fabulous anniversary items, resulted in huge demand and surging sales. We are delighted with the superb performance at retail which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.
Simon Benton, VP Pokémon TCG Sales Europe added,
Pokémon TCG sales were simply sensational in 2021, breaking all previous records. We would like to thank our retail partners and distributors for their continued support in showcasing the products to consumers. Pokémon is the #1 NPD property in three countries and also saw astonishing three-digit year-on-year gains across the majority of our key territories. These figures have cemented the phenomenal success of the brand’s 25th anniversary year. With increased TCG distribution set to launch in Eastern Europe, we look forward to expanding our reach in 2022.
Post your comments below.
