Video game publisher Kwalee, known for publishing games like Robobeat, The Precinct, Space Chef, and Wildmender, has announced a partnership between its award-winning mobile game Text Express: Word Adventure and PlanetPlay to promote environmental causes. Global music star and actor Joe Jonas has lent his support to the initiative, bringing more attention to the Make Green Tuesday Moves campaign.
Text Express: Word Adventure, developed by Story Giant Games and published by Kwalee, takes you on a puzzle-solving journey alongside the adventurous Tilly and her trusty train. This month, you can contribute to a real-world environmental cause by purchasing the in-game Green Planet Pack, which features customizable train and outfit options. Proceeds from these purchases will go toward certified environmental projects, allowing you to make a positive impact while enjoying the game.
Check out the Green Planet Pack Trailer:
Joe Jonas, known for his advocacy for various causes, has partnered with PlanetPlay, an organization that works with top gaming studios to raise funds for environmental initiatives. Through the Make Green Tuesday Moves campaign, new games supporting eco-friendly causes are introduced to PlanetPlay’s platform on the first Tuesday of every month. With Jonas’ involvement, Text Express: Word Adventure aims to attract even more players to engage with the environmental campaign and contribute to the cause.
PlanetPlay leverages the vast reach of the $190+ billion gaming industry to promote conservation efforts around the world. By integrating sustainability into games, PlanetPlay offers you a chance to enjoy entertaining content while supporting environmental causes. Their goal is to reduce carbon footprints and raise awareness through interactive and fun in-game experiences.
The Green Planet Pack in Text Express is a key part of the campaign, offering exclusive customization options that directly fund PlanetPlay’s certified sustainability projects. This initiative is also tied to the global Make Green Tuesday Moves alliance, which brings together games, influencers, and environmental causes to encourage positive change through gaming.
Lottie Huggan, Senior Product Marketing Manager at Kwalee, expressed excitement about Joe Jonas’ involvement, noting that his support will help spread the word about the campaign. Huggan emphasized the company’s pride in merging the entertainment value of Text Express with meaningful contributions to environmental efforts.
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Text Express: Word Adventure is available on both iOS and Android devices. You can support PlanetPlay and play your part by supporting the cause through its official website.
