SEGA has announced a collection of unique Sonic-branded product line inspired by the upcoming, highly-anticipated Sonic the Hedgehog live-action movie. The movie is slated to release in Spring 2020 on February 14, 2020, and will delight fans of all ages. Fans who are currently waiting for the movie to release impatiently can also look forward to an array of merchandise including toys, apparel, publishing, collectibles and much more to arrive next year in celebration of the movie.
SEGA has not revealed the product line visually at this time however the complete lineup will include the following items:
Toys & Books
Beginning in January 2020, JAKKS Pacific, Inc., a leading designer, manufacturer and marketer of toys and consumer products, will offer action-packed playsets and plushies in select territories. Additionally, to coincide with the movie release, select Build-a-Bear Workshop® locations will launch specialty plush items and accessories, while Toy Factory and Sega Amusement will release novelty products for amusement parks and attractions in North America and Europe. Beyond toy products, SEGA will also be partnering with Penguin Publishing beginning in December 2019 to support the release of a variety of children’s books.
Apparel & Home Décor
Adult fans can gear up with a selection of apparel and accessories from Bioworld, with youth apparel from Bentex also available at select retailers in Spring 2020. Internationally, TVM Fashion Lab and Cooneen will release a wide selection of apparel and accessories for both kids and adults across EMEA in early 2020. For fans interested in adding a super-Sonic flare to their households, Sonic bedding from Franco will be available in Spring 2020 from select e-tailers.
Collectibles
Diamond Select Toys and SEGA will launch a highly detailed premium statue featuring an iconic scene with Sonic, available in specialty retailers worldwide in Spring 2020. SEGA Shops and e-commerce sites will also introduce a capsule collection of items beginning in January 2020 through the film’s release.
In-Theater Promotions
Global partners Snapco and Latin American partner Ping Solutions will offer in-cinema concessions premiums including drink toppers and popcorn buckets to select theaters in conjunction with the Sonic the Hedgehog movie release.
At the announcement of the Sonic the Hedgehog movie product line, Chief Brand Officer, Sonic the Hedgehog & SVP Sega of America, Ivo Gerscovich said:
We’re thrilled to commemorate this momentous event in Sonic’s history by releasing a special line of merchandise tied to the Sonic the Hedgehog film. We partnered with some of the top licensees in the industry to ensure we deliver quality products and can’t wait for our enthusiastic fans to bring the magic of the film back home with them to enjoy for many years to come.
This is not the only Sonic merchandise that fans of the speedy Hedgehog can get their hands on as SEGA previously announced a partnership with Arby’s as well for special Sonic toys with their Kids Meal. The promotion is still running and will run until February 29, 2020, so anyone who wants to grab some cool Sonic disc toys can head to Arby’s and grab their kids meal. SEGA also recently released the trailer for the movie with the redesigned Sonic.
Are you looking forward to getting your hands on Sonic the Hedgehog movie product line when it comes out next year? Let us know in the comments section below.
