Sega has partnered with international toy brand Tomy to bring Sonic the Hedgehog premium plush collection. The deal will allow the toy brand to bring beloved characters from the Sonic the Hedgehog universe to retail.
The plush collection will be developed under Tomy’s Club Mocchi- Mocchi- brand, where this collaborative line will include super soft, super squeezable and super huggable plush versions of characters from the Sonic the Hedgehog universe for fans to cherish.
Sonic the Hedgehog has become a prominent figure in pop culture since it stepped into the gaming worked back in 1991 on the Sega Genesis. The character and the game series has captivated fans from all around the word with an expansive franchise of iconic video games, TV series, and the critically acclaimed blockbuster movie Sonic the Hedgehog.
TOMY’s Director of Global Brands, Morgan Weyl had this to say,
Sonic is an all-time classic video game character that has evolved into a beloved lifestyle brand and we are thrilled to bring these amazing characters to fans and collectors around the world through our unique Club Mocchi- Mocchi- brand. The signature look and feel of our Club Mocchi- Mocchi- items will even turn Sonic’s quills in the most huggable quills ever!
On the other hand, Michael Cisneros, Manager of Licensing at SEGA of America added,
TOMY has a long-standing reputation for high-quality plush toys not only in the industry but is well revered with Sonic collectors as well. We’re thrilled to re-partner with them to create this unique line for Sonic the Hedgehog. Fans have embraced Sonic in so many different mediums, and these super-soft, Club Mocchi-Mocchi- plushies will be ones they can hug and cherish for years to come.
You can check out more details about the Sonic the Hedgehog plush collection over at the Tomy website. Post your comments below.