Former EA and Dots developers founded game studio, Superbloom has raised $3 million to build modernized lifestyle mobile games for women. The $3 million seed round was led by BITKRAFT Venture with participation from 1Up Ventures and Joakim Achren Syndicate.
The capital will be used to assemble a core team of designers and engineers that will now develop the studio’s first-ever title.
Faye Maidment, Associate at BITKRAFT Ventures had this to say,
Lifestyle gaming, which has powered some massive exits, is experiencing an evolution which will be largely ushered in by introducing fresh and relevant gameplay to the largely underserved female audience. We are excited to support a dynamic female founder duo with deep genre knowledge and the triple threat of design, tech, and live ops expertise
Emily Yim CEO and Co-founder of Superbloom added,
Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely millennial and gen x women, the same demographic isn’t seen in the makeup of the studios. We plan to use our strengths as a female-founded team, and lean into new trends in the lifestyle space to create elevated games that focus on the diverse interests of women and build a community around our audience.
Superbloom is founded by Emily Yim and Ksusha Zito, and the team now has over two decades of experience working for major mobile gaming publishers and studies, such as Dots, Glu, EA, Zynga, and New York Times.
With their deep understanding of the audience and the market for lifestyle and casual mobile games, the team will initially develop titles with unique lifestyles that have been done in games yet, ranging from crafting to tablescaping. The main mission of the studio is to create elevated lifestyle games and tap into the diverse interests of women while bringing meaningful social connections that enrich players’ lives.
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